I attend the National College of School Leaders Annual Conference. Previously I had been as a delegate with the soul purpose to learn. Last year I considered hiring an exhibition stand to showcase BlueKiteCoach but, after some great coaching from Helene Cooper and peculating some creativity, I came up with the idea of promoting myself at the conference a little different differently.
Imagine. if you will. a 3 day conference with 4000 headteachers in the International Conference Centre in Birmingham and there is one lady walking around in a flight suit. Yes you heard me right, an olive green flight suit, leather flying helmet and goggles. On my back I had printed “I help teachers fly with BlueKiteCoach”.
The purpose of my marketing was to raise awareness of my brand. I also wanted to have fun because I learn best when I am having fun.
In stark contrast to the previous year, I really enjoyed myself and came away buzzing with ideas ans possibilities. The quality of the learning conversations I had with school leaders was very beneficial and, I hope, to them too. People would catch my eye or come over and start a conversation with me, sooooo much more rewarding than me starting a conversation with someone with no interest in talking to someone who wasn’t a headteacher.
During the conference I walked around the exhibition area evaluating whether I had made the right choice not to have a stand and I am 100% sure that it was the best decision that year. Standing on a stand would have been a lot more constricting than being able to flow around the conference and participate fully in all the learning that was on offer.
Many of the stand had bored looking young sales people on them suited and booted, they looked unapproachable. Indeed, I actually complemented a couple of stand owners for wearing bright t-shirts and standing out from the crowd. Only a small number of primary school leaders wear formal suits and many school leaders find any ‘business practices’ irrelevant to their settings which is why I tend to dress smart but not formal in something that I wouldn’t mind getting paint, glitter or glue on!
This June I am wearing my flying suit again, so if anyone from your school will be attending, please ask them to look out for me!
{ 0 comments }


